Liz Borod Wright, a freelance writer based in New York City, runs the popular travel blog, Travelogged. She is also a social media consultant and an adjunct for social media at Columbia Journalism School’s continuing education program.
When it comes to building an audience and driving traffic, bloggers are turning to social media with record results. Instead of relying on organic search or (gasp) IRL friends, successful bloggers know they have to develop a following on key social networks...