
It is a marriage made in heaven for shopping addicts. Social shopping, the merger of social networking and e-commerce which has hooked millions of users in the United States, has now captured the attention of China's internet giant. Alibaba Group's social shopping platform Fa Xian (http://faxian.etao.com), launched on a testing basis four weeks ago, is already luring 60,000 viewers a day. "Over the long run, social commerce in China has the potential to be bigger than the United States,"...